Calling all watch enthusiasts and fashionistas! A triple threat collaboration is about to drop, and it’s one you won’t want to miss. Japanese streetwear label NEEDLES, BEAMS BOY (the women’s arm of BEAMS), and American watchmaker Timex have joined forces to create a limited-edition digital watch that’s equal parts stylish and functional.
Butterfly Magic in Black:
This isn’t your average digital watch. Ditch the boring black plastic! This beauty comes in a sleek, transparent black case and bracelet, giving it a cool, almost futuristic vibe. But the real eye-catcher is the watch face. It features NEEDLES’ signature butterfly motif, a subtle nod to the brand’s love for vintage Americana and psychedelic prints. The butterfly lights up when you press the Indiglo button, adding a touch of whimsy and making it super easy to tell time in the dark.
A Collab With History:
This isn’t the first time these three powerhouses have teamed up. Back in October 2023, they released a similar watch in NEEDLES’ signature purple hue. That one was a smash hit, selling out almost instantly. So, the black version is kind of like a victory lap, celebrating BEAMS BOY’s 25th anniversary in style.
Where and When to Get Your Hands on It:
Mark your calendars! The NEEDLES x BEAMS BOY x Timex Classic Digital Watch in black officially launches on January 26, 2024. You can pre-order it right now from BEAMS’ website or BEAMS BOY stores in Japan. But hurry, there are only a limited number available, and with the first edition’s success, these are sure to fly off the shelves!
How Much Will It Cost?
The watch is priced at ¥17,600 JPY, which is roughly $121 USD. Not bad for a collector’s item from three iconic brands, right?
More Than Just a Watch:
This watch is more than just a way to tell time. It’s a statement piece, a conversation starter, and a wearable piece of art. It’s a testament to the power of collaboration and the beauty of blending different styles and influences.
Who Should Rock This Watch?
Anyone who loves fashion, watches, or a touch of the unexpected. It’s perfect for trendsetters, streetwear enthusiasts, and anyone who appreciates quality and craftsmanship. Whether you’re rocking a vintage tee and ripped jeans or a flowy maxi dress, this watch will add a touch of cool to your look.
So, there you have it! The lowdown on the hottest new watch collab of the season. Get ready to set your alarms and be one of the lucky few to own this piece of watchmaking history.
P.S. If you miss out on the black version, don’t despair! Rumors are swirling that there might be another colorway coming later this year. Keep your eyes peeled and your wallets ready!