6 Fresh Ways to Wear Red, the Season’s Biggest Color Trend

Red is everywhere this season, from the runways of top designers to the streets of fashion capitals around the world. The color dominated the fall-winter 2023 runways with stunning red looks from Proenza Schouler, Alexander McQueen, Huishan Zhang, Cecile Bahnsen, and of course, Valentino, who quite literally wrote the book on red. Celebrities like Kendall Jenner and Heidi Klum have also embraced the trend, stepping out in head-turning red outfits that make a statement.


But why is red so popular this season? According to Lorenza Smith, an art history professor at the Fashion Institute of Technology in NYC, red has long been associated with wealth and power throughout history. Nowadays, sporting red is a sign of emancipation from conventions; it’s a color that implies intentions. It’s a way to affirm ‘Yes, I want, and I can.'”

Red is also a confident and passionate color, as evidenced by its ability to increase the heart rate. With that in mind, here are six stylish and unexpected ways to wear the red trend this season and beyond.

  1. Monochromatic
    One of the freshest approaches to wearing red is to go monochromatic. Instead of mixing and matching different colors and patterns, stick to different shades of red from head to toe. This look can range from casual to formal, depending on the occasion. For instance, you could wear a bold red suit for a job interview or business meeting, or opt for a more relaxed look with a red sweater paired with jeans and sneakers.

When wearing a monochromatic outfit, the focus is shifted from the colors to the shape and silhouette of the outfit. This creates a flattering and slimming effect, drawing attention to the lines and curves of the body. Plus, it eliminates the need to spend time matching different colors and patterns, allowing you to focus on other aspects of your look, such as your hair, makeup, and accessories.

  1. Bold and Bright
    Another way to rock the red trend is to go big or go home. Opt for bold and bright red pieces that turn heads, like a striking red jumpsuit or a flowy maxi dress. These looks are perfect for special occasions or nights out on the town. Pair them with complementary colors like silver or black to enhance their impact.
  2. Earthy Tones
    For those who prefer a more understated approach, consider pairing red with earthy tones like brown, beige, or olive green. This combination adds depth and dimension to your outfit while still making a statement. You can also experiment with different textures and fabrics, such as suede, velvet, or tweed, to add visual interest.
  3. Graphic Prints
    Graphic prints are another great way to incorporate the red trend into your wardrobe. Look for bold geometric shapes or abstract designs that feature red prominently. These prints can add excitement to a simple outfit and instantly elevate your style. Try pairing a graphic print top with solid-colored bottoms or shoes to avoid overwhelming the senses.
  4. Statement Accessories
    Accessories can make or break an outfit, and red accessories are no exception. Make a statement with a bold red handbag, shoes, or jewelry. These pops of color can instantly refresh a classic outfit and add a touch of personality to your overall look. Consider pairing red accessories with neutral colors to let them take center stage.
  5. Mix and Match
    Finally, don’t be afraid to mix and match different shades of red. While some people may think that matching similar shades is safer, combining lighter and darker shades of red can create a chic and sophisticated look. Experiment with different combinations to find what works best for you, and don’t forget to add contrasting colors to complete the outfit.

Red is undeniably the biggest color trend this season, and there are countless ways to incorporate it into your wardrobe. Whether you opt for a monochromatic look, bold and bright statements, earthy tones, graphic prints, statement accessories, or mix and match different shades, red is sure to turn

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