Pop superstar Ariana Grande has officially joined forces with Brandon Creed’s newly-launched Good World Management firm, marking a significant shift in her career trajectory. This news comes after her departure from longtime manager Scooter Braun’s SB Projects earlier this year, ending a decade-long professional relationship.
Grande’s move to Good World Management signifies a desire for greater creative control and a fresh perspective on her career. Creed, a rising star in the music industry, has already established himself as a savvy manager with a proven track record of success. His roster boasts talents like Troye Sivan, Charli XCX, and Mark Ronson, suggesting his ability to cater to diverse artistic visions and navigate the ever-evolving landscape of music.
While the exact reasons behind Grande’s departure from SB Projects remain unclear, speculation has focused on potential creative differences and a desire for a more independent management structure. Grande’s public expression of frustration over the lack of ownership of her masters under SB Projects further fueled these rumors.
The move to Good World Management could be seen as a strategic decision for Grande to further solidify her position in the industry and explore new creative avenues. With Creed’s expertise and her own undeniable talent and vision, Grande is poised to embark on a thrilling new chapter in her career.
Looking Back at Grande’s Tenure with SB Projects
Grande’s decade-long partnership with Scooter Braun proved instrumental in her meteoric rise to global fame. Braun, known for his shrewd business acumen and close relationships with industry giants, played a crucial role in shaping Grande’s career. He helped launch her successful music career, guiding the release of chart-topping albums like “Yours Truly,” “Dangerous Woman,” and “Sweetener.” Additionally, he facilitated her foray into television and film, solidifying her position as a multi-faceted entertainer.
However, as Grande’s career matured and her artistic vision evolved, it became apparent that her relationship with SB Projects might no longer be the perfect fit. Reports of creative disagreements and a growing desire for autonomy began to surface. Ultimately, the decision to part ways was likely a complex one, but it ultimately signifies Grande’s desire to carve her own path and explore new creative horizons.
What Lies Ahead for Grande with Good World Management
With Good World Management, Grande enters a new era of her career with a renewed sense of control and freedom. Brandon Creed’s reputation for fostering a collaborative and artist-centric environment allows Grande to explore her artistic vision without limitations.
One can expect Grande to experiment with new sounds and collaborations under Creed’s guidance. Her recent releases, like the critically acclaimed “Positions” and the experimental “r.e.m. beauty,” hint at an artist pushing creative boundaries and exploring uncharted territory. With Creed’s support and expertise, Grande has the potential to reach even greater heights in the music industry.
Furthermore, Grande’s move to Good World Management also opens exciting possibilities for her career beyond music. The firm’s diverse range of clients suggests that Creed possesses the expertise to navigate various entertainment sectors. This could pave the way for Grande to further expand her brand and explore opportunities in film, television, and other creative fields.
Ariana Grande’s decision to part ways with Scooter Braun and join forces with Good World Management marks a significant turning point in her career. This move signals her desire for increased creative control and a willingness to explore new artistic avenues. With Brandon Creed’s guidance and her own undeniable talent and vision, Grande is poised for an exciting and impactful new chapter in her career. As she continues to push creative boundaries and redefine herself as an artist, one thing is certain: Ariana Grande will continue to captivate and inspire audiences around the world.