United Colors of Benetton, the global fashion brand known for its vibrant colors and inclusive campaigns, is celebrating its 50-year partnership with Woolmark, the sustainable wool leader. To mark the occasion, the two brands have launched a limited-edition collection and campaign that showcases the quality, durability, and versatility of Merino wool.
The “Never-Ending Wool” collection features a range of men’s, women’s, and children’s apparel and accessories made from Extra Fine Merino wool. The collection includes everything from classic sweaters and coats to stylish dresses and skirts. The pieces are available in a variety of colors and styles, reflecting the Benetton brand’s signature aesthetic.
The “Never-Ending Wool” campaign celebrates the enduring legacy of Merino wool and the timeless style of Benetton. The campaign features a diverse cast of models from all over the world, wearing pieces from the new collection. The campaign visuals showcase the versatility of Merino wool, which can be worn for any occasion, from day to night.
“We are proud to celebrate 50 years of partnership with Woolmark,” said Massimo Renon, CEO of Benetton Group. “Merino wool is a natural and sustainable fiber that is also incredibly versatile and comfortable. It is the perfect choice for our customers who want to look and feel their best.”
“We are thrilled to partner with Benetton to celebrate this milestone,” said Stuart McCullough, CEO of The Woolmark Company. “Benetton is a global fashion leader that is committed to sustainability and quality. We are proud to see our Merino wool used to create such beautiful and timeless pieces.”
The “Never-Ending Wool” collection is now available in United Colors of Benetton stores worldwide. To learn more about the collection and campaign, visit https://us.benetton.com/.
Interview with Massimo Renon, CEO of Benetton Group
Q: What does the 50-year partnership between Benetton and Woolmark mean to you?
A: The 50-year partnership between Benetton and Woolmark is a testament to our shared commitment to quality, sustainability, and innovation. Merino wool is a natural and renewable fiber that is also incredibly versatile and comfortable. It is the perfect choice for our customers who want to look and feel their best.
Q: What are some of the benefits of Merino wool?
A: Merino wool is a natural and renewable fiber that is also incredibly versatile and comfortable. It is soft, breathable, and temperature-regulating, making it ideal for all seasons. Merino wool is also naturally hypoallergenic and odor-resistant.
Q: Why is Benetton committed to sustainability?
A: At Benetton, we believe that sustainability is essential to the future of fashion. We are committed to using sustainable materials and processes throughout our business. We are also working to reduce our environmental impact and create a more circular fashion system.
Q: What can customers expect from the “Never-Ending Wool” collection?
A: The “Never-Ending Wool” collection features a range of men’s, women’s, and children’s apparel and accessories made from Extra Fine Merino wool. The collection includes everything from classic sweaters and coats to stylish dresses and skirts. The pieces are available in a variety of colors and styles, reflecting the Benetton brand’s signature aesthetic.
Q: What is the message of the “Never-Ending Wool” campaign?
A: The “Never-Ending Wool” campaign celebrates the enduring legacy of Merino wool and the timeless style of Benetton. The campaign features a diverse cast of models from all over the world, wearing pieces from the new collection. The campaign visuals showcase the versatility of Merino wool, which can be worn for any occasion, from day to night.
Sustainability at Benetton and Woolmark
Benetton and Woolmark are both committed to sustainability. Benetton has set a number of ambitious sustainability goals, including reducing its greenhouse gas emissions by 50% by 2030 and using 100% sustainable materials by 2050. Woolmark is also committed to sustainability and has developed a number of initiatives to support sustainable wool production, including the Responsible Wool Standard (RWS) and the Wool Integration Program (WIP).
The “Never-Ending Wool” collection is a reflection of Benetton and Woolmark’s shared commitment to sustainability. The collection is made from Extra Fine Merino wool, which is a natural and renewable fiber. The wool used in the collection is also certified by the RWS, which means that it has been produced to high standards of animal welfare and environmental sustainability.
