Swarovski, the world’s premier crystal brand, celebrated its collaboration with SKIMS, the innovative shapewear and loungewear brand founded by Kim Kardashian, with a star-studded event at its new flagship store on Fifth Avenue in New York City.
Kardashian, who is a global icon and entrepreneur, was joined by a host of celebrities and influencers at the event, including Gwyneth Paltrow, La La Anthony, and Vanessa Hudgens. The guests were treated to a dazzling display of Swarovski crystals, as well as the opportunity to preview the new SKIMS x Swarovski collection.
The SKIMS x Swarovski collection is a limited-edition line of shapewear and loungewear that features Swarovski crystals. The collection is designed to flatter every body type and is available in a variety of styles, including bodysuits, leggings, and bralettes.
Kardashian said that she was excited to partner with Swarovski for this collaboration. “I’ve always been a fan of Swarovski crystals,” she said. “They are so beautiful and glamorous, and I think they add a touch of luxury to the SKIMS line.”
Swarovski CEO Robert Buchbauer said that the company was thrilled to collaborate with Kardashian. “Kim Kardashian is a true icon,” he said. “She is a symbol of beauty, style, and empowerment.”
The Swarovski flagship store on Fifth Avenue is the largest Swarovski store in the world. The store features a stunning crystal chandelier, as well as a variety of Swarovski jewelry, home décor, and accessories.
The event was a major success for both Swarovski and SKIMS. It was a great opportunity for the brands to showcase their latest collections and to connect with their target audience.
Here are some of the highlights from the event:
- Kardashian arrived at the event in a custom-made Swarovski-encrusted dress.
- The guests were treated to a performance by the Swarovski Crystal Ballet.
- There was a Swarovski crystal-encrusted wall where guests could take photos.
- Swarovski gave away exclusive SKIMS x Swarovski merchandise to guests.
The event was a major success for both Swarovski and SKIMS. It was a great opportunity for the brands to showcase their latest collections and to connect with their target audience.