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Super Bowl LX Recap: Seahawks Dominate, Bad Bunny Makes History, and the Best Ads of 2026
Date: February 15, 2026
Topic: Sports, Entertainment, Marketing
Reading Time: 5 Minutes
The dust has finally settled on Levi's Stadium in Santa Clara, and Super Bowl LX is officially in the history books. If you missed the action on February 8, 2026, or just want to relive the biggest moments, we’ve got you covered. From the Seattle Seahawks' crushing defensive victory to Bad Bunny’s record-breaking halftime spectacle, here is everything you need to know about Super Bowl 2026.
1. The Game: Seahawks Soar Over Patriots (29-13)
Super Bowl LX was billed as a battle of generations, but it ended as a masterclass in defense. The Seattle Seahawks defeated the New England Patriots with a decisive 29-13 victory, securing the franchise's second Lombardi Trophy.
Key Highlights & The MVP
While the Patriots' rookie sensation quarterback Drake Maye showed promise, he was stifled by a Seahawks defense that looked reminiscent of the "Legion of Boom" era.
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The Turning Point: The game swung heavily in Seattle's favor when linebacker Uchenna Nwosu returned a Maye fumble 45 yards for a touchdown, cracking the game open.
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Sam Darnold’s Redemption: In a storyline no one saw coming a few years ago, Seahawks QB Sam Darnold managed the game perfectly, connecting with tight end AJ Barner for a crucial 4th-quarter touchdown.
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Super Bowl LX MVP: The night belonged to running back Kenneth Walker III, whose relentless ground game wore down the Patriots' defense, earning him the Super Bowl MVP honors.
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Cooper Kupp's Revenge: Former Rams star Cooper Kupp led the Seahawks in receiving, proving his critics wrong and earning a ring with his former division rivals.
2. The Halftime Show: Bad Bunny Bring the "Fiesta"
If the game was a defensive grind, the halftime show was an explosion of energy. Bad Bunny became the first solo Latin artist to headline the Super Bowl, and he didn't come alone.
The Setlist & Surprise Guests
Bad Bunny transformed the field into a Caribbean carnival, performing hits like "Tití Me Preguntó" and "Monaco." But the real buzz came from his A-list guests:
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Lady Gaga: Joined for a powerful duet that bridged pop and reggaeton.
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Ricky Martin: Brought the house down with a high-energy cameo that celebrated Puerto Rican heritage.
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Cardi B: Appeared for a surprise verse, cementing the show's star power.
Viral Moments
Social media is still talking about two specific moments:
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The "Canada" Pronunciation: Bad Bunny’s unique shoutout to "Canada" during his "God Bless America" segment (where he listed all countries in the Americas) instantly became a TikTok meme.
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The Live Wedding: In a shocking twist, a live, legal wedding took place on stage during the performance, a first for Super Bowl history.
3. The Commercials: Nostalgia vs. AI
Super Bowl 2026 commercials moved away from the celebrity overload of previous years, focusing instead on nostalgia and the booming Artificial Intelligence sector.
The Winners
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Budweiser: Returned to its roots with a cinematic masterpiece featuring the Clydesdales protecting a bald eagle, winning the hearts of viewers and the USA Today Ad Meter.
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Xfinity (Jurassic Park): Reunited Jeff Goldblum, Laura Dern, and Sam Neill to fix "internet problems" at the park—a perfect hit of 90s nostalgia.
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Pringles: Pop star Sabrina Carpenter starred in a surreal, funny spot where she built a "perfect boyfriend" out of potato chips.
The Trends
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AI Everywhere: Tech giants like Anthropic and Google aired spots that tried to humanize AI, focusing on how tools can help with creativity and daily tasks rather than just showing off tech specs.
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Movie Trailers: We got our first looks at "Scream 7", the "Super Mario Galaxy Movie", and the highly anticipated "Project Hail Mary".
4. Viral Gossip: Kim & Lewis?
Beyond the football and the music, the cameras kept panning to a luxury suite that sparked global rumors. Kim Kardashian and F1 legend Lewis Hamilton were spotted sitting together, looking very comfortable. While nothing is confirmed, "Kim and Lewis" trended on X (formerly Twitter) throughout the entire third quarter.
Summary: Super Bowl LX at a Glance
| Category | Winner / Result |
| Winner | Seattle Seahawks (29-13) |
| Runner-Up | New England Patriots |
| MVP | Kenneth Walker III (RB) |
| Halftime Headliner | Bad Bunny |
| Top Commercial | Budweiser "Clydesdales & Eagle" |
| Location | Levi's Stadium, Santa Clara, CA |

