Scarlett Johansson is taking legal action against a company that used her image and voice in a commercial without her permission. The ad, which was posted on Twitter by the image-generating app Lisa AI: 90s Yearbook & Avatar, features an AI-generated version of Johansson on the set of her movie “Black Widow.”
In the ad, the AI Johansson says, “What’s up, guys? It’s Scarlett and I want you to come with me.” The ad then cuts to a shot of the Lisa AI app, with the text “Images produced by Lisa AI. It has nothing to do with this person.”
Johansson’s attorney, Kevin Yorn, told Variety that they are taking the matter “very seriously.”
“We do not take these things lightly,” Yorn said. “Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”
Johansson’s lawsuit comes at a time when AI-generated content is becoming increasingly sophisticated and realistic. This raises concerns about the potential for AI to be used to create deepfakes, which are videos or audio recordings that have been manipulated to make it look or sound like someone is saying or doing something they never actually said or did.
Deepfakes have been used for a variety of purposes, including to create fake news stories, impersonate celebrities, and commit fraud. They have also been used to create non-consensual pornography, which can be particularly damaging to the victims.
Johansson’s lawsuit is an important step in raising awareness of the potential dangers of AI-generated content and the need for stronger laws to protect people from having their image and voice used without their permission.
The Legal Implications of Johansson’s Lawsuit
Johansson’s lawsuit is likely to have a significant impact on the way that AI-generated content is regulated. If she is successful, it could set a precedent for other celebrities and public figures to take legal action against companies that use their image and voice without their permission.
Johansson’s lawsuit is also likely to raise awareness of the potential dangers of deepfakes and the need for stronger laws to protect people from having their image and voice used without their permission.
The Impact on AI Companies
Johansson’s lawsuit is likely to have a negative impact on AI companies that develop and distribute AI-generated content. If she is successful, it could make it more difficult for these companies to operate and could lead to increased costs associated with compliance.
However, Johansson’s lawsuit could also lead to positive changes in the AI industry. For example, it could encourage AI companies to develop new technologies to prevent the creation and distribution of deepfakes.
Johansson’s lawsuit is an important step in raising awareness of the potential dangers of AI-generated content and the need for stronger laws to protect people from having their image and voice used without their permission. It is also likely to have a significant impact on the way that AI-generated content is regulated and the way that AI companies operate.
In addition to the above, here are some other thoughts on the implications of Johansson’s lawsuit:
- Johansson’s lawsuit could help to clarify the legal rights of celebrities and public figures when it comes to the use of their image and voice in AI-generated content.
- The lawsuit could also lead to the development of new technical standards and best practices for the responsible use of AI-generated content.
- Johansson’s lawsuit is a reminder that as AI technology continues to develop, it is important to have safeguards in place to protect people from potential harms.
It will be interesting to see how Johansson’s lawsuit unfolds and how it impacts the AI industry and the way we think about AI-generated content.